1. Introduction
This Cookie Policy explains how elev8.io LLC ("elev8," "we," "us," or "our") uses cookies and similar tracking technologies on our website at elev8.io. It should be read alongside our Privacy Policy, which describes how we handle personal information more generally.
By using our website, you consent to the use of cookies as described in this policy, except where your consent is required by law — in which case we will ask for it through our cookie-consent banner before setting non-essential cookies.
2. What Are Cookies
Cookies are small text files that a website places on your device when you visit. They allow the site to recognize your device, remember your preferences, and understand how you interact with the site. We also use related technologies such as pixel tags (also called web beacons), local storage, and software development kits (SDKs), which we refer to collectively as "cookies" throughout this policy.
Cookies may be set by us ("first-party cookies") or by third-party services we use ("third-party cookies"). They may last only for the duration of your browsing session ("session cookies") or remain on your device until they expire or you delete them ("persistent cookies").
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for our website to function. They enable core features such as page navigation, security, load balancing, and remembering your cookie-consent choices. Because the site cannot work properly without them, these cookies do not require your consent and cannot be switched off through our preference controls.
Performance and Analytics Cookies
These cookies help us understand how visitors find and use our website — which pages are visited, how long people stay, and where they encounter errors. We use Google Analytics 4 (GA4) for aggregate traffic analytics, and product-experience tools such as Microsoft Clarity and Hotjar, which capture aggregated session activity and heatmaps (including recordings of mouse movement, scrolling, and clicks) so we can see where visitors encounter friction. These tags are managed through Google Tag Manager. The insights help us improve our content and user experience. Where required, these cookies are set only after you opt in.
Functional Cookies
These cookies remember choices you make — such as your preferences and the state of features like our support chat — so we can provide a more personalized experience. If you disable them, some conveniences may not work as expected.
Marketing and Advertising Cookies
These cookies and pixels — for example the Meta (Facebook) pixel, the LinkedIn Insight Tag, and Google advertising (conversion and remarketing) tags — help us and our advertising partners measure the performance of campaigns and, where applicable, show relevant ads. They allow us to understand which marketing efforts lead visitors to our site and to limit how often you see a given ad. Where required, these cookies are set only after you opt in.
Call-Tracking Cookies
Because we provide marketing services to behavioral health organizations, our website and our clients' campaigns may use call-tracking technology (such as CallTrackingMetrics) to attribute phone inquiries to the marketing source that generated them. These cookies associate a visit with a tracking phone number so we can measure which campaigns drive calls. They are used for marketing attribution only.
4. No Patient PHI in Cookies
We do not store Protected Health Information (PHI) in cookies. Our cookies and tracking technologies are configured to capture marketing and website-usage data — not clinical, diagnostic, or patient-identifiable health information. Consistent with our HIPAA and 42 CFR Part 2 commitments, attribution and analytics are designed to measure campaign performance without exposing patient-identifiable data.
5. How to Control Cookies
You have several ways to manage cookies:
Cookie-consent banner: When you first visit our site, you can accept or decline non-essential cookies. You can revisit your choices at any time through the "Manage Preferences" link, where available.
Browser settings: Most browsers let you block or delete cookies, or alert you when a cookie is being set. Check your browser's help documentation for instructions. Blocking cookies may affect how some parts of our site work.
Opt-out tools: Many advertising and analytics providers offer their own opt-out mechanisms — for example, Google Analytics provides a browser opt-out add-on, and industry programs such as the Digital Advertising Alliance offer consumer opt-out pages.
Disabling strictly necessary cookies is not possible through our preference controls because the site relies on them to function.
6. Third-Party Cookies
Some cookies are set by third-party services we use to operate and measure our website and campaigns, including Google Analytics, Google Tag Manager, Meta (Facebook), the LinkedIn Insight Tag, Microsoft Clarity, Hotjar, and call-tracking platforms. These providers process data in accordance with their own privacy and cookie policies, which we encourage you to review. We do not control the cookies set by third parties.
7. Do Not Track and Global Privacy Control
Some browsers offer a "Do Not Track" (DNT) signal. Because there is no common industry standard for how to interpret DNT, our website does not currently respond to DNT signals in a uniform way.
We honor the Global Privacy Control (GPC). If your browser sends a GPC signal and you have not already made an explicit choice through our cookie-consent banner, our site automatically applies the reject-all state — no analytics or marketing cookies are set — and records that opt-out in our consent log. If you have already made an explicit choice through the banner, that choice remains in effect; you can change it at any time through the preference controls.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. We will post any updates on this page with a revised "Last Updated" date.
This page is provided for general informational purposes and does not constitute legal advice. Questions about this document or how elev8 handles your information?