Google Ads allows your business to be in the right place when it comes to high commercial intent searches, meaning filling the beds consistently and taking control of what you invest based on your level of census, is the immediate advantage. The majority of these search queries will go through to the first page results on Google, that’s why capturing these searches is paramount for you not to let these admissions go to competing facilities in your market.
However, there are so many more reasons beyond simply filling the beds that PPC can give to your business. To see why, check out this PPC article for a detailed breakdown of its unique advantages.
Of sponsored search results cannot be distinguished from organic searches
Of searches for Addiction Treatment begin with a Google search
Of clicks from Google searches go through to the first 3 sponsored results
Our team has experience dealing with $10,000 – $1,500,000 monthly spend.
Unlike most agencies, we do not believe in long-term 6-12 month contracts.
After 90 Days, you’ll move onto a month-on-month basis where you can cancel at any time should you wish to discontinue for whatever reason.
We aim to see results on Day 1!
If your campaign is already performing well, the probable outcome is you will see our improvements make an impact very quickly, taking you from good to great.
However, any PPC campaign that needs to be built from the ground up will typically need at least a week of A/B testing to have data that will give you confidence in terms of which direction it is headed.
It is typically 60-90 days before we can confidently say that the campaigns are +90% optimized. For that reason we ask for some patience before judging the exact performance.
The short answer is yes! Microsoft Ads has a generally more affluent audience compared to the average Google user. There are also a lot less centers advertising, hence why the costs are significantly lower.
As a rule of thumb, we typically recommend a 20/80 split of spend between Microsoft and Google.
