New Client Questionnaire [PPC]

Company Name

Website URL

Google Ads CID

Bing Ads Account

Below are the preliminary projections and KPIs based on our conversations within 90 days. Please feel free to leave any comments below in the box.

Lead Volume

Cost-per-Lead

Cost-per-VOB

VOB-to-Admit Ratio (%)

Cost-per-Admission

Admissions

Additional Comments

Please list examples of differentiators for us to highlight in the ad copy. The more information the better:

Credentials

Amenities

Financial Assitance

Transportation Assitance

Couple Accepted

What's Allowed

Anything Else

Please provide the max capacity, duration, and estimated revenue for each relevant program.

Detox

Inpatient

Residential

PHP

IOP

Are there any of the above you want to prioritize?

Please list 3 - 10 in-network providers in order of ranking priority (if applicable)

What balance between in-network and out-of-network providers do you want to account for census?

Who do you consider your top 3 competitors? (Please provide URLs)

What % of the following channels accounts for your current census (ballpark) (In Percentage %):

Google Ads

Bing Ads

Professional Referrals

Alumni

SEO

Pay-per-Call

Outreach

Others

Any specific cities/states you want to target? Any to avoid?

Is there anything specific you would like us to focus on in your ad copy? Anything to avoid?

Please detail what your ‘Ideal Patient Profile’ looks like.

Do you have plans for expansion/growth we should consider in our campaign strategy development? Please include a timeline if relevant.

Please list the technology vendors you are using

CRM

EMR

Call Tracking

Operational Days & Hours (for ad schedule purposes).

Please outline how your admissions team rates their calls if any call rating systems are in place, for example:

Please leave your guidelines in the box below. This will help our team to accurately report and read the quality of calls your admissions team is receiving.

Please mark the box once you have given ppc@elev8.io access to your Google Analytics.